In order to allow for maximum email deliverability, we rely on a third party provider for sending out our emails: SendGrid.

This gives us an an incredible reputation of 99%+ emails delivered.

Having said that, certain customers have less luck than the masses.  It seems like organizations that already do a lot of marketing might have some emails sent from our system heading to spam.  There are a few things you can do about this.

1 – Have your domain administrator (the person who manages your @something.org / @something.com addresses) setup an SPF record.  Here is a sample SPF record they can use:v=spf1 ip4:192.254.116.40 ~all

2 – If your incoming mail server needs to have emails white listed, be sure to set us up on that whitelist.  Provide them our IP address: 192.254.116.40

3 - If your organization uses high security for email (DKIM / DMARC) records, you can request use of a custom SMTP server for all outgoing emails from OpenWater.  At no additional charge, OpenWater can use your organization's SMTP server for outgoing emails.  

If your organization requires use of DKIM / DMARC and cannot provide us SMTP credentials, you can request OpenWater to provision a custom IP address and configure the appropriate records.  There is a fee associated with this service.