In order to allow for maximum email deliverability, we rely on a third party provider for sending out our emails: SendGrid.
This gives us an an incredible reputation of 99%+ emails delivered.
Having said that, certain customers have less luck than the masses. It seems like organizations that already do a lot of marketing might have some emails sent from our system heading to spam. There are a few things you can do about this.
1 – Have your domain administrator (the person who manages your @something.org / @something.com addresses) setup an SPF record. Here is a sample SPF record they can use:v=spf1 ip4:18.104.22.168 ~all
2 – If your incoming mail server needs to have emails white listed, be sure to set us up on that whitelist. Provide them our IP address: 22.214.171.124
3 - If your organization uses high security for email (DKIM / DMARC) records, you can request use of a custom SMTP server for all outgoing emails from OpenWater. At no additional charge, OpenWater can use your organization's SMTP server for outgoing emails.
If your organization requires use of DKIM / DMARC and cannot provide us SMTP credentials, you can request OpenWater to provision a custom IP address and configure the appropriate records. There is a fee associated with this service.